Travel is unrestricted for both business and leisure purposes

two thousand and twenty-two year nine month twenty-one Day, Shanghai, China —— In recent years, the travel mode of "Bleisure" leisure business travel has become a trend, and more and more guests are paying more attention to the leisure needs during business travel. As one of the top choices for high-end business guests, Crowne Plaza and Resorts under InterContinental Hotels Group continues to maintain brand innovation and always adheres to the principle of "innovating to create new experiences". Recently, Crowne Plaza and Resort, together with NetEase, a leading Internet technology company in China, invited Nami, the director of digital art of NetEase, to serve as the brand "trans dimensional experience officer". Through online and offline multiple interactions, they launched a limited number of artists' co branded digital collection room cards, combining the parallel space concept of "meta universe" with the hotel scene, so that guests can flexibly switch between business and leisure modes, and create a new way of cultural tourism experience travel. In addition, to celebrate this cross-border cooperation, Crowne Plaza Hotel, with a futuristic attitude, teamed up with Nami to present the new generation of hotel rooms in Shanghai's Taikoo Hui and Wuhan's Hanjiang Road twin cities through naked eye 3D visual effects today, attracting pedestrians to stop and take photos, documenting this stunning moment.

Crowne Plaza Hotels and Resorts teamed up with Nami to showcase their stunning naked eye 3D image at Shanghai Taikoo Hui and Wuhan Hanjiang Road

Intercontinental Hotel Group Ms. Hu Yingchun, Chief Marketing Officer Since entering China in 1991, the Crowne Plaza hotel brand has been committed to the concept of 'an ideal choice for business travel', creating numerous high-quality hotels for business travelers. The brand has always focused on innovative hotel design and services, and through keen observation, continuously introduces innovative experiences and products to meet the evolving needs of travelers today. In recent years, the brand has revitalized modern business travel design to create efficient and relaxed travel methods for business travelers, allowing work and life to better integrate. We are delighted to work together with NetEase to create a new immersive digital sensory experience. Nami, a cross dimensional experience officer, breaks geographical boundaries and leads guests to experience the "modern era" of the Crowne Plaza Hotel, better balancing the travel needs of travelers. At the same time, Rio Tinto's cultural and tourism metaverse has a more diverse range of application scenarios, which also brings new thinking to how the metaverse can empower the transformation and upgrading of the cultural and tourism industry. I believe that the innovative initiative jointly created by Crowne Plaza Hotels and Resorts and NetEase is becoming a key force in optimizing China's cultural and tourism experience, reshaping the cultural and tourism industry pattern, and helping the industry achieve breakthroughs

transboundary cooperation common Creating cultural tourism“ Metaverse ”

The Crowne Plaza Hotel is always aware of market demand, and this collaboration with NetEase not only allows guests to experience the brand's new generation of designed hotels with "cross dimensional experience officer" Nami, feeling the balance of business and leisure, but also allows them to freely switch between work and life, enjoying the "modern business travel" lifestyle. The brand also aims to integrate digital technology and culture through this cooperation, creating a new digital cultural consumption scene for the new era of consumer groups. Starting today, Nami will gradually "enter" more than 13 new generation Crowne Plaza hotels nationwide, further enhancing the guest stay experience with unique visual and sensory experiences.

Crowne Plaza and China-Chic designers jointly launched three limited NFT digital collection room cards

Guests can also log in to the H5 interactive page to win limited edition NFT digital collectible room cards and receive three digital collectible room cards jointly issued by Crowne Plaza Hotel and renowned trendy artist Yu Yang (crooked): a comfortable living style symbolizing leisure moments, a modern business travel style showcasing busy moments in modern cities, and a joyful future style depicting desirable gathering scenes. Immerse yourself in the digital interactive space, experience futuristic color styles and compositions, and feel the unique charm of trendy art. Among them, there are 366 hidden NFT room cards waiting to be unlocked. In addition, the Crowne Plaza brand will also set up an offline NFT digital exhibition at the Crowne Plaza Shenzhen International Convention and Exhibition Center. With the help of AR technology, the real and virtual worlds will be seamlessly connected, stimulating guests to experience immersive experiences and creating immersive virtual reality, showcasing the cross-border integration of art and technology in Crowne Plaza. For specific H5 activity details, please scan the following mini program code to explore and experience:

Travel is unrestricted for both business and leisure purposes

Since 2018, the Crowne Plaza Hotel, which focuses on the subtle aspects of traveler life, has driven the brand towards the "modern era", allowing travelers to balance between business and leisure, and creating a hotel space that combines business and leisure. At the same time, the new generation of "WorkLife" modern business and travel rooms at the Crowne Plaza Hotel will lead the new trend of hotel rooms with a breakthrough new modern style. The newly designed first-class cabin in the rooms will semi surround the bedside and double luggage racks, further upgrading the comfortable and convenient stay experience for guests. The high and low workbenches and multifunctional sofa areas will create an efficient and leisure business and travel atmosphere. The design focuses on three aspects: activating inspiration, nurturing energy, and being professional and efficient. It flexibly separates work and leisure areas, creating a comfortable, flexible, and private multifunctional space. The accessible charging port will also assist customers in reaching their full battery capacity, allowing them to quickly and efficiently start working anytime, anywhere.

Newly upgraded interior of Crowne Plaza Hotel

At the same time, in 2020, the brand brought a brand new public area design - "Plaza Workshop" # informal # office space into the Chinese market, iteratively upgrading the business experience. In the public area of the hotel, guests can choose a quiet independent space and enjoy a larger team collaboration space, and switch to meeting and office mode at any time. In the "Plaza workspace" # informal # office space, there are all kinds of smart TV projection devices available, making it convenient for team discussions and business presentations. The most considerate thing is the ubiquitous power ports and wireless charging facilities to ensure the various office needs of business and travel guests# The informal # office space is available for hourly bookings, during which coffee and tea can be enjoyed by oneself, and special simple meals and snacks can be scanned and ordered by oneself, providing convenient service for guests to enjoy meals in the # informal # office space, allowing them to enjoy a comfortable leisure time while working.

In addition, to meet the constantly changing business travel needs of modern business people, Crowne Plaza Hotel also continuously enhances the leisure and comfortable living experience of guests through cross-border cooperation. Previously, the newly launched "Travel Light" new method provided guests with lightweight, simple and thoughtful small item lists, luggage storage services, and other benefits. While comprehensively upgrading the guest experience, in recent years, Crowne Plaza Hotels and Resorts have also been continuously creating leisure vacation destinations in the Chinese market, such as the Sanya Haitang Bay Renheng Crowne Plaza Hotel and the Ningbo Xiangshan Seaview Crowne Plaza Hotel, which are highly welcomed by family tourists. The digital interactive experience launched this time will further deepen the close connection between the brand and guests. Recently, the brand also released a "travel without restrictions" video to better demonstrate the casual switching of leisure and business travel to meet the different needs of guests.

At present, there are more than 110 hotels in Crowne Plaza and Resorts in China, covering major cities and popular travel destinations across the country. In the future, the brand will continue to lay out popular and new business and leisure destinations in China, covering cities such as Chaozhou, Qingdao, Zhengzhou, Hangzhou, Ya'an, Yixing, Suzhou, Weihai, etc., and continue to lead the new trend in the high-end hotel market.