The all-new FILA HOUSE will join the Hyatt Select brand and showcase the joy of life and infinite vitality in a unique way

Hyatt and ANTA Sports Products Co., Ltd. (hereinafter referred to as ANTA Group) announced that they will create the first FILA HOUSE brand hotel to open in Shanghai - the FILA HOUSE Shanghai. The Shanghai Philharmonic Hotel will join the Hyatt Shangxuan brand as the world's first FILA Philharmonic branded hotel, shining on the world stage, injecting new and more vitality into this diverse and inclusive city of Shanghai.

FILA, originating from Italy, is a global sports brand with a strong lifestyle and fashion charm. Over the past century, it has won widespread recognition from high-end consumers through its unique integration of fitness and fashion, as well as sports and elegance. The owner and manager of FILA's China business is ANTA Group, the largest sports goods group in China. With the brand concept of "Live Your Elegance", ANTA has successfully established the brand positioning of high-end sports fashion for FILA Feile, which combines elegance and vitality.

The signing of Shanghai Feile Hotel marks the first time that FILA Feile China has expanded its brand layout to the new field of lifestyle hotels, and the brand philosophy of Hyatt Shangxuan Hotel is in perfect harmony with the spiritual core that FILA Feile wants to convey through the hotel. Adhering to the concept conveyed by the brand name (JdV by Hyatt, which comes from the French word "joie de vivre"), Hyatt has chosen the brand to create a series of independent hotels that truly reflect the urban neighborhood style of the destination, attracting guests and local residents to gather here and enjoy the joy of life and comfortable time in a unique hotel space. These characteristics will be combined with the unique free and unrestrained attitude of the FILA brand, as well as the long-standing sports lifestyle trend, to create a unique and unique hotel experience for contemporary young travelers who advocate "living in the present".

"We are delighted to collaborate with ANTA Group and FILA Philharmonic China to create the world's first FILA HOUSE hotel," said He Guoxiang, President of Asia Pacific Expansion and Operations at Hyatt Hotels Group. "We look forward to Hyatt's brand traits of inclusiveness, sincerity, fun, and vitality shining brightly in Shanghai, the fashion capital, bringing a unique and new experience to every guest, local resident, and energetic FILA Philharmonic brand fans."

FILA Greater China President Yao Weixiong said, "The Shanghai Philharmonic Hotel is an extraordinary project, and I am very much looking forward to Hyatt working together to create the world's first FILA Philharmonic brand lifestyle hotel to debut in Shanghai. The brand core of FILA Philharmonic's history, culture, products, and fashion trends will be presented one by one through the Shanghai Philharmonic Hotel. We firmly believe that Hyatt still chooses a vibrant and energetic brand gene, which will ignite even more brilliant sparks with the joyful spirit of FILA Philharmonic."

Shanghai Feile Hotel will become a part of Anta Group's global retail headquarters - the Anta Center in Shanghai. The Anta Center is located in the Xihongqiao Business District of Shanghai, which is rapidly growing into the international trade center of Shanghai with its developed transportation network and thriving business community.

Shanghai Anta Center is a unique ecological and environmental protection complex, consisting of five independent buildings including headquarters office, retail business, catering, and Shanghai Feile Hotel. It will become a gathering place for sports goods retail and a showcase for the latest sports apparel trends. The Shanghai Anta Center, including the Shanghai Philharmonic Hotel, is expected to open in 2024.

The term "Hyatt" in the text generally refers to Hyatt Hotels Group and one or more affiliated companies.

About Hyatt Shangxuan Hotel

Hyatt Shangxuan brand has created a series of vibrant independent hotels, aiming to build a vibrant, relaxed, and vibrant community, truly reflecting the urban neighborhood style of the destination. Adhering to the concept conveyed by the brand name (joie de vivre), Hyatt Shangxuan Hotel encourages guests to communicate with local residents, live in the present, and enjoy the joy of life. Each hotel under the brand provides a high-quality accommodation experience with an open and inclusive attitude in both spirit and space, opening up a journey of true self for every guest.

About Feile FILA

FILA, a century old sports fashion brand, was founded in the small town of Biella, Italy in 1911. It is a textile and knitted clothing enterprise founded by the FILA brothers. In the 1970s, in order to cooperate with diversified development, FILA turned to sportswear and successively developed series such as tennis, golf, fitness, skiing, mountaineering, basketball, etc. FILA products are currently sold in more than 30 countries, including Italy, the United Kingdom, Germany, France, the United States, China, Japan, South Korea, Brazil, and Russia.

In 1982, FILA Brothers successfully registered the FILA trademark in China. In 2009, Anta Group acquired the trademark operation rights of FILA brand in Chinese Mainland, Hong Kong, and Macao (only limited to the results of commercial negotiations, excluding Taiwan, China, China, hereinafter referred to as FILA China), and in 2017, it obtained the trademark operation rights in Singapore. After the acquisition, FILA adheres to independent operation in terms of products, sales, celebrities and other resources, combining sports, lifestyle, and fashion, focusing on fashionable sports. Positioned in high-end sports fashion, FILA China adheres to the brand concept of "LIVE YOU ELEGANCE", subverts traditional sports image, conveys century old passion and vitality with Italian elegant style, and has won the reputation of a well-known Chinese trademark. In addition, FILA China adheres to an international perspective operation strategy, maintains close contact with FILA's global operation team, and has multiple overseas design centers worldwide, maximizing the integration of global high-quality design resources. At the same time, it also imports FILA's globally popular products from abroad every year to meet the needs of domestic consumers.

In terms of product quality control, FILA has established a strict internal control quality management system in accordance with national industry standards, covering the entire process of supplier management, design and development quality management, production quality management, storage and transportation quality management, and sales quality management to meet the constantly improving consumer experience needs.