InterContinental Hotels Group's IHG Premium Club guest loyalty program fully unveiled

2022years9months28Shanghai, China--Recently, IHG One Rewards, a global guest loyalty program owned by InterContinental Hotels Group, held a launch ceremony at the InterContinental Shimao Hotel in Sheshan, Shanghai. Together with Ms. Tong Yao, IHG brand ambassador and well-known actor, IHG One Rewards, we jointly announced its comprehensive benefits and wonderful experience. In addition, adhering to InterContinental Hotels Group's series of clear and far-sighted sustainable development commitments, IHG Premium Club also announced a cooperation with the "Green Energy Action" initiated by Ant Group to jointly launch the "Green Stay" project and lead a low-carbon life. New chapters continue to shape "responsible travel".

InterContinental Hotels Group's Global Guest Loyalty ProgramIHGPriority Clubcomprehensive rejuvenation

From left to right: Ms. Hu Yingchun, Chief Marketing Officer of Intercontinental Hotels Group, Ms. Tong Yao, Brand Ambassador of IHG Premium Club, and Mr. Aimer, Managing Director of Intercontinental Hotels Group Greater China

Aimeer, Managing Director, Greater China, InterContinental Hotels Groupsaid："Since its entry into China 38 years ago, InterContinental Hotels Group has continuously strengthened and enriched its brand matrix, always maintained market sensitivity, continued to iterate products and services to adapt to changing consumer needs, and continued to enhance guests with the help of the IHG Premier Guest Reward Program. Satisfaction. In the past few years, IHG Premium Club has always focused on optimizing membership policies and enhancing loyalty benefits, bringing guests a richer and more diverse travel reward plan and a relaxed and convenient travel experience. I am very happy to join hands with Ms. Tong Yao and Ant Group this time to jointly guide green travel, strive to build a sustainable development ecosystem where nature harmoniously coexist, and use practical actions to promote the realization of the "double carbon" goal."

IHGYouyuehui Brand AmbassadorTong YaoMS.She also shared her travel story and travel habits with everyone on the spot: "Because of work, being on the road has become the norm in her daily life. Becoming a member of IHG Premium Club provides more convenience and comfort for the journey. At the same time, the newly launched advanced rewards allow me to choose the right check-in benefits at will. It is a very considerate measure. In addition, how to continue sustainable living habits during every trip is also the focus of my attention. I hope to actively advocate low-carbon and emission reduction travel methods with practical actions by carrying toiletries with me and saving water."

IHGYouyuehui Brand AmbassadorTong YaoWomen share travel stories and travel habits

Since 2021, InterContinental Hotels Group has launched the " Journey to Tomorrow State" program globally, aiming to build a harmonious coexistence with guests, owners, employees, and nature through this ten-year development plan. Sustainable development ecosystem also conveys the concept of low-carbon and green travel to guests. IHG Youyue Club teamed up with Ant Group's "Green Energy Action" to jointly launch the "Green Stay" plan. This is also the first time that Ant Forest has teamed up with international hotel groups to cooperate across borders in hotel scenarios, jointly calling on members to uphold the concept of green environmental protection and start low-carbon travel. At the same time, the two sides hope to encourage each guest to participate in environmental protection with practical actions through cooperation and reduce the use of disposable items during travel. IHG Premium Club members bring their own toiletries and stay in participating hotels. Without using 4 disposable small pieces (toothbrush, toothpaste, comb, soap) and completing the check-in, they can get 92g of green energy within 72 hours after check-out. It can be used to apply in Ant Forest, where Ant Group will donate money to public welfare organizations to implement ecological public welfare projects to help ecological restoration and biodiversity protection while practicing low-carbon life.

IHGYouyue Club joins hands with Ant Group“Action Green Energy”jointly launched“Green Check-in”plan

From left to right: Ms. Jiang Cheng, General Manager of the Sustainable Green Charity Department of Ant Group, and Ms. Hu Yingchun, Chief Marketing Officer of Intercontinental Hotels Group

General Manager of Sustainable Green Charity Department of Ant GroupJiang琤said: "The world is jointly facing the huge challenges brought by climate change. The business community has the responsibility and mission to strive to achieve carbon peak and carbon neutrality in its own operations, and at the same time by advocating users to choose more environmentally friendly 'green consumption', further drive the low-carbon transformation of all industries.' Green Stay 'is a very meaningful low-carbon lifestyle advocacy. The main difficulty is that the vast majority of domestic consumers have not yet developed the habit of bringing their own toiletries when staying in hotels. I am honored to be working hand in hand with IHG Intercontinental Hotels Group in green and low-carbon advocacy. Ant Group's 'Green Energy Action' will use Ant Forest's 'Green Energy' as an incentive to advocate consumers to choose more 'green' during their stay.'Stay in' and other energy-saving, low-carbon and emission reduction products or services, and work together to promote the formation of a moderately economical, green and low-carbon lifestyle and environmentally friendly trend in the whole society."

IHGYouyue Club uses a rich brand matrix to create an unforgettable experience for guests

From left to right: Intercontinental Shanghai Sheshan Shimao Hotel, Chongqing Regent Hotel, Kimpton Zhuhui Hotel Suzhou, Crowne Plaza Shennongjia

InterContinental Hotels Group has a total of 17 brands around the world and more than 6,000 hotels in more than 100 countries and regions around the world, providing guests with rich and diversified living options. This time, IHG Premium Club focuses on guests 'personalized travel needs, with the theme of "One World, One You, One Future Personalized Gifts and Enjoy the World and Enjoy the Future". It provides guests with flexible and colorful benefits through its rich brand choices, presenting a completely new world of rewards, including One You highlights the importance the group attaches to its members. Each member is a unique individual. Providing them with personalized services and experiences is the eternal focus of IHG Premium Club. "One Future" demonstrates IHG's commitment to bringing a positive impact to employees, communities and the planet.

The IHG Premium Club Renewal upgrade will provide members with industry-leading rewards and benefits programs to enjoy a wonderful vacation, including:

●Faster points acquisition: Designed to help members earn more points and redeem rewards more quickly. The new membership levels and points reward structure is now in effect.

●richer membership level benefits: Upgraded membership level benefits include:

○“Diamond Card Elite Member”(Diamond Elite)Choose Vitality BreakfastAs a welcome treat。

○“Diamond Card Elite Member”(Diamond Elite) and“Platinum Card Elite Member”(Platinum Elite) EnjoyExclusive discount benefits for Redemption Stay Points.

○ Elite members（Elite members）There will be more opportunities to enjoy early check-in and late check-out(Subject to hotel room availability) andRoom upgrade benefits(Upgrade to a suite or deluxe room type for Platinum Elite members and Diamond Elite members, subject to hotel room availability).

● Extraordinary advanced rewards: Taking into account the diverse needs of members for the use of points, IHG Premium Club has launched a new "Advanced Rewards", which aims to meet members 'individual needs and give members the choice of colorful rewards. A total of 20 nights of accommodation, with every 10 nights of accommodation at a level. Members can enjoy a series of reward options, with a maximum of 100 nights. "Advanced Reward" options includebonus points, worth RMB 125 (US$20)Food and beverage consumption voucher，Suite upgrade benefitsandAnnual Executive Lounge Access。

As the industry's first hotel guest loyalty program, IHG Premium Club has been popular among frequent travelers from all over the world and has won numerous awards since its launch. It has more than 100 million members and is one of the largest hotel guest loyalty programs in the world. InterContinental Hotels Group has also launched the new IHG Premium Club APP mobile app and Weixin Mini Programs to make it easier for guests to manage the reward experience. As an important element and foundation for future development of IHG Premium Club, this new handheld experience provides a concise and clear booking process with a more personalized design, allowing guests to easily obtain information, enjoy faster check-in, and Keep abreast of the hotel and itinerary status at any time.