The first year of double carbon promotes China's environmental protection fever and leads the hotel industry to a green future

2021 12months29on，Shanghai, China --Looking back at 2021, it can be described as the first year of China's carbon neutrality action. "Double carbon" and "carbon peak and carbon neutrality" are hot words this year and have become national strategies. Creating a sustainable lifestyle has become a solemn commitment to building a community with a shared future for mankind. All sectors of society are contributing to promoting the construction of global ecological civilization. Inject power. Voco Hotels, a subsidiary of Intercontinental, is also a practitioner of green travel. The brand has carried out a series of cross-border collaborations between environmental protection and art with the theme of "Rebirth of Fun", interpreting the sustainable fashion of the hotel industry and calling on more guests to participate.

"As the world's leading hotel group, InterContinental Hotels Group has always been paying attention to the concept of sustainable development. This is also the inherent brand gene of the voco brand. In particular, the transformation of stock conversion projects needs to adhere to this starting point in order to give the project a more long-term development, giving it new vitality. Voco integrates green, energy-saving, low-carbon and environmentally friendly life attitudes into travel in an interesting way, and subtly calls on guests to become practitioners of sustainable lifestyles and promote the harmonious coexistence of man and nature." Hu Yingchun, chief marketing officer of InterContinental Hotels Group Greater China, said.

The voco brand insists on starting from the details and using practical actions to promote a sustainable living attitude. In order to reduce the harm caused by plastic products to the environment, hotel room bedding is made from 100% recyclable plastic bottles through unique spinning and blowing methods. Use large bottles of bathroom products to reduce plastic waste, and use degradable takeaway coffee cups to replace traditional cups to further reduce the impact on the environment. In addition, the pressurized shower used in the bathroom ensures a high-quality bathing experience for guests, while also reducing water consumption and reducing hot water energy consumption. The "green ingredients" in toiletries are derived from sustainable or renewable plant-based raw materials, and their extraction will not have a negative impact on the ecosystem.

"Fun Rebirth" Art Cross-border, advocateSustainable fashion attitudes

Adhering to its interesting brand gene, voco encourages guests to actively embrace environmentally friendly life with fashionable methods such as art works and decorations. Many brand derivatives designed by voco are very popular among hotel guests. Environmentally friendly bags, fashionable pillows, sleep goggles, key chains and mugs themed by the brand mascots of finches, flamingos and owls are full of creativity. Voco also held a series of cross-border artistic cooperation and environmental creative activities with the theme of "Rebirth of Fun", combining fiber artists to use waste objects that can be seen everywhere in life to create new works of art, inviting guests to experience hands-on fun while further understanding green lifestyle. In addition, this themed event also conveys the concept of sustainable development and environmental protection to more consumers through social media and other means, making a green, environmentally friendly and low-carbon lifestyle a new fashion.

"Sparrow Joy Welcome" new store opens, actively explore new brand territory

Since the launch of the brand in 2018, voco's flexible and diverse project cooperation model, especially aimed at the rejuvenation of licensed and renovated properties, has not only promoted the upgrading and development of the property, but also quickly gained the recognition of owners with the concept of sustainable development. At present, more than 50 voco hotels have been opened and signed around the world. Greater China has welcomed a total of 4 newly opened voco hotels this year, located in Nanjing, Wuhan, Qiandao Lake and Xi'an.

Voco Thousand Island Lake Sunshine Hotel Nanjing Oriental Pearl Voco Hotel

Nanjing Oriental Pearl Voco HotelIt is the second voco brand hotel in Greater China. It is located in the center of Nanjing City, adjacent to the Presidential Palace and the 1912 Fashion District. Guests can enjoy the prosperity and excitement of Xuanwu District here.Voco Qiandao Lake Sunshine HotelIt is located on the shores of the Qiandao Lake in a beautiful scenic spot. Brand mascots and abstract art are dotted with modern facilities, blending harmoniously with the hotel's Hui-style architecture and the aura of Qiandao Lake, providing guests with a flexible and comfortable space.Xi'an Jingkai Voco HotelandXinhua Voco Hotel WuhanBoth opened for new business in December. The former is located on the central axis of the thousand-year-old cultural city and is surrounded by lively business districts such as Xidi Port and Darong City. Guests can enjoy the vitality of the urban sports park without leaving home. Enjoy the coexistence of prosperity and ecology; The latter is located in the financial center of Hankou. After 17 months of renovation, upgrading and rejuvenation, it cleverly integrates voco brand elements while retaining the original hotel's name and logo to create a trustworthy and unique place to live.

In the first quarter of 2022, the brand is about to usher in the unveiling of its second voco hotel in Nanjing. As the first newly built hotel in Greater China, Nanjing Garden Expo Park Voco Hotel relies on the overall design of the Garden Expo Park, fully demonstrating brand characteristics such as environmental protection, art and fun, which also marks a new step for the voco brand in Greater China and continues to develop steadily with a more diverse project portfolio.

InterContinental Hotels Group is committed to creating "responsible travel" in the future. Earlier this year, it launched the "Journey to Tomorrow" program globally to help it through a series of clear and far-sighted new commitments for sustainable development. Bring a positive impact on employees, communities and the planet in the future. In the future, InterContinental Hotels Group will continue to promote the concept of sustainable development, practice energy conservation, emission reduction and green environmental protection, lead the public to pay attention to environmental protection, and experience the diverse charm brought by the integration of interesting and interesting life and environmental protection measures.

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About the voco® brand

Voco® combines the brand protection of international hotel chains with the personality and charm of individual hotels to create a trustworthy high-end experience for guests. The name voco® comes from Latin, meaning "invitation" and "call", which represents the brand's intimate, reliable and interesting personality. From luxurious bathroom amenities to high-quality comfortable bedding, voco®'s carefully built hotels exude a sense of luxury into every unforgettable moment. From the moment you stay, guests can feel at home. The employees treat guests as guests and carefully understand the guests 'accommodation preferences. The comfortable rooms are perfect for relaxing and guests can enjoy a very qualitative moment of solitude. The hotel's vibrant lounge and restaurant allow guests to enjoy life, creating a rich and colorful social experience around the clock and creating unforgettable memories.

About Intercontinental Hotels Group

InterContinental Hotels Group [London Stock Exchange: IHG, New York Stock Exchange: IHG (ADRs)] is the world's leading international hotel group, adhering to the corporate mission of "putting goodness at the center and treating guests with sincerity".

InterContinental Hotels Group currently has 17 brands and operates IHG® Premium Club, one of the world's largest hotel loyalty programs. Intercontinental Hotels Group has nearly 6000 hotels in more than 100 countries and regions around the world, and about 1800 hotels are under construction.

The InterContinental Hotels Group brand family includes:

luxury boutique: Six Good Hotels, Resorts and Spa, Regent Hotels and Resorts, Intercontinental Hotels and Resorts, Kimpton Hotels and Restaurants, Vignette Collection, Indigo Hotels

high-end: Huayi Hotels and Resorts, Crowne Plaza Hotels and Resorts, Yiheng Hotel, Voco Hotel

quality: Holiday Inn Hotels and Resorts, Holiday Inn Express, avid hotels

extended stay：Atwell Suites，Staybridge Suites，Holiday Inn Club Vacations，Candlewood Suites

Intercontinental Hotels Group Limited is the group's holding company, founded in the United Kingdom and registered in England and Wales respectively. Intercontinental Hotels Group has approximately 350,000 employees around the world, working in hotels and group offices in various places.

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