The Zaoli Lake Scenic Area, which has "the scenery is like Thousand Island Lake and the appearance is as beautiful as the west", the national 4A-level Fuzhi Mountain Scenic Area, which "overlooks the thousand-year terraces and explores the ten-year-old stone waves", and the "New National Trend" research base that personally touches the thousand-year secret color of Yue Kiln celadon., an online celebrity B & B that is secluded among green waters and green mountains... When the "Oriental Pearl" meets "Yushan Shunshui", it is destined to be a beautiful date.

On October 19, the "Yu You Have a Date·Shanghai See the Future"-2021 Shangyu (Shanghai)"Poetry and Painting Cao Ejiang" Tourism Investment Promotion Conference was held at the Shanghai Greenland Borui Hotel. At the promotion meeting, tourism resources were promoted, high-quality routes were released, key projects were signed, development consultants were hired, and industry celebrities gave speeches. The climax was endless and exciting, unveiling the profound historical and cultural heritage and ecological and humanistic beauty of Shangyu, an ancient city in the south of the Yangtze River, Shaoxing, Zhejiang. Citizens and tourists from the Yangtze River Delta region and the tourism industry are cordially invited to Shangyu for sightseeing, leisure vacations, investment and development to share a bright future.

More than 150 industry leaders, representatives of tourism investment companies and financial institutions, representatives of travel agencies and tourism service platforms, well-known merchants, media representatives, etc. from all over the country attended the promotion meeting.

"Yu", you have an appointment, and the mountains and rivers invite you

Global tourism blooms in a new look

Shangyu, located on the south bank of Hangzhou Bay, is a quality city with a long history, prosperous culture, excellent ecology, and convenient transportation. It is rich in cultural tourism resources. It has the oldest county seat in China and the most distinctive Tang poetry road. It is not only the birthplace of the world's celadon, but also the birthplace of Liang Zhu culture. The endless mother river Caoe River flows picturesque scenery. In recent years, Shangyu has been deeply integrated into the construction goals of the "Greater Bay Area" and "Big Garden" in Zhejiang Province, gathering, integrating, connecting and enhancing tourism resources with high standards, forming a leisure tourism development pattern of "one body, two wings and three corridors", bursting out the development of tourism across the region. New vitality.

The tourism resources of Shanghai and Shangyu are highly complementary and there is broad space for tourism cooperation. This tourism investment promotion meeting aims to promote closer cooperation between the tourism industries of the two places, jointly innovate products, jointly explore markets, jointly seize the historical opportunity of the integrated development of the Yangtze River Delta, and promote the improvement of the quality, efficiency, and prosperity of the tourism industries of the two places.

"The old tree house in the ancient village, and the guests are stuck in their teeth with berries and moss. In the old place of Shangyu in Kuaiji, the clear sound of summer rain accompanied Jin armor. Looking back on Dongshan Road, I come back and forth on the snow..."At the promotion meeting, with the launch of the song" Hidden in Dongshan ", under the affectionate singing of creators Fu Zhen and Liu Xiaotong, the ancient and modern legends, poems, paintings and landscapes about Shangyu were connected in series and slowly displayed in front of the participants.

In order to allow everyone to have a clearer and more intuitive understanding of Shangyu's tourism products and resources, two high-quality tour routes,"Landscape Poetry Road" and "Craftiness Research", were also released at the event site. Traveling between mountains and rivers to feel the beauty of nature, and traveling through the porcelain source and sea of flowers to enjoy the fun of study. The two routes are carefully planned and designed to cover many ecological landscape attractions, boutique B & Bs, cultural sites, and Internet celebrity check-in spots in Shangyu. Its unique gameplay will bring tourists a rich travel experience.

"Shanghai" sees the future and common prosperity

Attract investment and settlement of key projects

Shanghai and Shangyu are geographically close, culturally friendly, and industrially connected. Shangyu is the "bridgehead" for Shaoxing to connect with Greater Shanghai and the forefront of promoting the construction of the Hangzhou Bay Greater Bay Area, with obvious location advantages. In recent years, in the integrated development of the Yangtze River Delta, Shangyu has seized the opportunity to take advantage of the trend and made Caoejiang Tourism Resort, a provincial-level platform with tourism as its core, bigger and stronger.

Cao'e River Tourist Resort has beautiful scenery. With the Cao'e River as the axis, the 800-square-kilometer scenic spots scattered in southern Yunnan are "beaded into a chain", covering real mountains and rivers such as Zhishan Scenic Area, Taohuayuan Ecological Tourism Area, and Dongshan Lake Leisure Tourism Area. The humanistic and historical heritage of Zhonghua Xiaode Park and Ciyuan Cultural Town, and the pastoral scenery of Erdu Yangmei Ecological Park, Yeteng Vineyard, and more than 70 boutique B & Bs.. constitute one of the few collections of mountains and rivers in the Yangtze River Delta region., rural pastoral, A tourist resort where urban life is integrated.

At present, Cao 'Ejiang Tourist Resort is actively creating a national-level tourist resort and a national-level all-region tourism demonstration zone. This Shanghai promotion conference not only demonstrated Shangyu's rich tourism resources, but also launched a new engine for global tourism to promote common prosperity.

At the promotion meeting, Shangyu carefully drew an "investment promotion map" and launched key investment promotion plots such as the South Railway Station Area and the Yunan Area. Through new measures such as attracting businesses and attracting investment from rural sages, Shangyu successfully cooperated with Shanghai City Tourism Industry Association Travel Agency Branch and East China Cultural Tourism Empowerment Business Alliance; Attract enterprises and individuals such as Fenghuanghui Elderly Care Services and Dingce Cultural Tourism to come to Shangyu to invest in and build high-quality B & Bs, equestrian culture, Jiangnan Agricultural Customs Cultural Industrial Park and other projects; The Shanghai Yu Shang Association and the International Golden Key Alliance signed strategic cooperation agreements with Cao 'ejiang Tourism Resort respectively. The signing of seven major projects has added a lot to Shangyu's development of tourism in the region.

Shangyu also launched the "Yu Tourism Think Tank" action, hiring six tourism experts, including Xu Ting, Qin Feng, Xu Hengyong, Gu Jiae, Qin Huai, and Shen Fanbu, as special consultants to provide advice on Shangyu's tourism development.

Jia Yunfeng, a well-known Chinese tourism innovation communication expert and an expert of the United Nations World Tourism Organization (UNWTO), Xu Ting, founder of Snail Scenic Area Management Group and member of the Expert Committee of the China Tourism Scenic Area Association, and other industry celebrities also brought wonderful keynote speeches, focusing on the Yangtze River Delta Integrated cultural tourism development and global tourism to help rural revitalization and common prosperity and other topics, provided guests with a "full of dry goods" brainstorm from strategic opportunities, industry development, project examples, etc.