Green Wei Lead: Rural tourism has become an important way to promote the expansion and upgrading of residents 'consumption, implement rural revitalization strategies, and promote high-quality development in the new era. So, how should "rural tourism" develop in the context of comprehensively promoting the rural revitalization strategy? Which development models are supported by national policies and how should they be developed? This article compiles eight development models of rural tourism for your reference.

Aerial view of the overall plan of rural revitalization (one town and one park) in Qiyang County, green Uyghur cultural tourism mapping

"Pastoral Complex" Model

Basic concept: The pastoral complex model is a multi-functional, complex and innovative industrial combination that is led by agriculture and integrates industry, tourism, creativity, real estate, exhibitions, exhibitions, culture, commerce, entertainment, logistics and other related industries with supporting industries.

Policy requirements: Use characteristic areas composed of a certain number of villages as development units to build a rural complex pilot project to achieve the "three-life synchronization" of rural production and living ecology, the "integration of three industries" of primary, secondary and tertiary industries, and the "three-in-one" of agricultural cultural tourism. Promote high-quality and efficient agriculture, rural areas are livable and suitable for work, and farmers are rich and prosperous.

Support scale: Each pilot central government supports 150 million yuan, divided into three years and 50 million yuan per year. Coupled with local supporting facilities, each pilot will be 60 - 80 million yuan per year.

Chain development structure

The pastoral complex will become the main starting point and main platform for the rural revitalization strategy, realizing the reconstruction and rejuvenation of the countryside on the basis of integrating urban and rural areas, integrating agriculture and industry, integrating tradition and modernity, and integrating production and life. For example, for the "Huaxiang Fruit Lane" pastoral complex in Qianxi County, Hebei Province, Lvwei Cultural Tourism takes the "Huaxiang Fruit Lane" characteristic town planning and design project as the core, helping it become the only national pastoral complex pilot project in Hebei Province.

Aerial view of the characteristic town of "Huaxiang Fruit Lane"

"National Modern Agricultural Industrial Park" model

The National Modern Agricultural Industrial Park is a major measure to accelerate agricultural modernization and cultivate new momentum for agricultural and rural economic development. This is currently a popular application project for park construction.

Construction quantity: 1-2 in each province per year. A total of 50 will be built in 2022.

Support scale: 100 million yuan will be provided for competitive projects and 70 million yuan will be provided for non-competitive projects. The policy requires that financial integration facilities at all levels in the province be no less than 300 million yuan, and social capital be leveraged by 1.5 billion yuan. You can also apply for a national loan for up to 25 years with an interest rate of 1.5%. Loans can be made for infrastructure, production lines, factory construction, etc.

During the "14th Five-Year Plan" period, the state's work on promoting the construction of industrial parks can be summarized as three key words: "improving quality, expanding scope, and strengthening foundation."

As a pioneer and leader in rural revitalization planning, Lvwei Cultural Tourism has accumulated a large amount of practical experience and theoretical research results in the planning, design, and creation of modern agricultural industrial parks, and can provide corresponding application materials for the creation of modern agricultural industrial parks. One-stop services such as overall planning and design, and construction implementation plans.

"344587" Planning Principles

"Family Farm" Model

Family farms mainly use new agriculture as the main body of business and are an upgraded version of farmers 'household contract management.

Family farm development policy: establishment of model family farms, establishment of family farm demonstration counties

Subsidy standard: subsidy of 100,000 yuan/unit for demonstration family farms

Lvwei Cultural Tourism believes that family farms integrate functions such as ecological agriculture, rural tourism, health vacations, leisure experience, and popular science education. They are a modern agricultural innovative management system and a new agricultural tourism industry complex that realize economic value, social value and ecological value. body.

development structure

"Beautiful Leisure Village" Model

In recent years, the Ministry of Agriculture and Rural Affairs has been carrying out promotion activities for beautiful leisure villages in China. The goal is to establish a number of models, explore a number of models, and create a number of brands by carrying out promotion activities for beautiful leisure villages. In 2022, it is planned to promote 256 beautiful leisure villages in China across the country. Leisure agriculture is a low-cost, high-employment industry and one of my country's development priorities. This is a beautiful business card for rural areas.

China's beautiful leisure villages have administrative villages as the main unit. In terms of developing and upgrading rural leisure tourism, they should have the characteristics of distinctive industrial advantages, complete service facilities, good rural customs and customs, and obvious brand effects. In addition, characteristic farmhouses should also meet the following conditions: First, the village mainly operates farmhouses, and the number of farmhouses opened reaches more than 5. Second, the village mainly manages local food, farming experience, folk culture and other projects that reflect the characteristics of farm life. Third, farmers directly set up farmhouses, and the effect of diversified increases in operating income is obvious.

Among them, the remarks on the characteristic business projects are as follows:

"Rural Resort Manor" Model

A rural resort estate is a high-level rural vacation form with a deep pastoral life experience.

British holiday estate

Rural manors and rural hotels emerged earlier abroad. A typical rural estate in Britain, famous for its idyllic castles and villages. French vanilla estates are mainly distributed along the Mediterranean coast and are famous around the world for their aroma and romance. Rural manor is a high-end resort format with pastoral health vacation life as its prominent characteristics. It is the pursuit of urban residents and has become an important product leading the upgrading and development of rural tourism.

Design rural parks, based on local agricultural production and agricultural life, and create rural themed family amusement projects to meet the psychological demands of modern people to get close to the land and return to their original nature.

"Themed characteristic B & B" model

B & Bs are not just accommodation, but to bring together rural life and cultural elements and provide a living experience. Rural culture-themed B & B is a miniature residence and vacation destination in the countryside.

Moganshan Homestay

Recently, the Ministry of Culture and Tourism issued Amendment No. 1 to the tourism industry standard "Basic Requirements and Evaluation of Tourist B & Bs". The level of tourist B & B "three-star, four-star and five-star respectively from low to high" was revised to "Class C, Class B and Class A respectively from low to high", and the addition of "When providing catering services, formulate and strictly implement corresponding measures to stop catering waste."

"Rural Camp" Model

In the context of building a "fast forward and slow travel" system, it is necessary to promote the integration of smart tourism and public services to slow down tourists and transform tourism into vacation.

Slow-travel supporting services are scattered at various sightseeing or service nodes on the transportation network, including camps and station service nodes at different levels. At a time when self-driving tours are popular, complete small transportation and specialty services will become attractions.

Rural tourism service facilities

"Agricultural Tourism Park" model

Focusing on the agricultural production space, utilizing pastoral landscapes, integrating local ethnic customs and local culture, and on the basis of embodying natural ecological beauty, using aesthetics and horticultural core technologies to develop a highly attractive "sightseeing agricultural tourism park".

For example, Gaya Village, Xishan Township, Huzhu Tuzu Autonomous County, Haidong City, Qinghai Province, has achieved the transformation of "the most beautiful terraced fields in Qinghai." In 2016, Yazhou Village implemented rural tourism poverty alleviation, taking advantage of the scattered terrain of Beigouwan terraces, invested 300,000 yuan to transfer 173 acres of dry land to plant Gesang flowers, calendula and other flowers, and connected with thousands of acres of surrounding terraces wheat, rapeseed colored crops form the unique landscape of "the most beautiful terraces" and successfully create the tourism brand of "the most beautiful northern terraces".

In a project in Xiamen, Fujian, Green Wei Cultural Tourism has created a pastoral life for urban people through three major strategies of "agriculture-led, tourism-led and industry-tourism integration" and four major products of "ecological catering, agricultural leisure, cultural experience and fun amusement". Life also provides reference for creating agricultural cultural tourism projects similar to agricultural modernization enterprise groups.

Aerial view of the project

Photo source: Photo