Passive summer, charming new city. In order to meet the new needs of tourists for night tour consumption upgrades and consumption experience, we will improve the supply system, enrich supply formats, improve supply quality, cultivate a smart and safe night cultural tourism consumption cluster that is suitable for industry and tourism, and make the night tour economy of the new city flourish. Develop, turn more Internet celebrities check-in points and check-in points into credit card points and credit card points. On July 23, under the guidance of the Xi'an City Culture and Tourism Bureau and the Xi'an City Commerce Bureau, and hosted by the Xincheng District Committee and the New town area People's Government, the "Glorious New City Night" 2021 New City Summer Ice Pet Festival and the "Jiefang Road-Dongxin Street" Shuizhi District Opening Ceremony kicked off wonderfully at Minyuan Wanda Plaza. More than 100 people, including leaders of the Municipal Culture and Tourism Bureau, Xincheng District Party Committee, District Government and relevant departments, news media, representatives of Xincheng food merchants, representatives of cultural and commercial travel units and citizens and tourists, participated in the event.

Digitally intelligent neighborhoods help build cultural tourism consumption gathering places

During the event ceremony, Yang Liping, member of the Standing Committee of the Xincheng District Party Committee and Minister of Propaganda, first introduced the event and the relevant situation of the "Jiefang Road-Dongxin Street" Shuizhi District: The area along Jiefang Road-Dongxin Street has always been a gathering area of Xi'an culture, commerce, and tourism consumption and well-known landmarks, with distinctive cultural, commercial and tourist resources, a long history, and rich business formats. As the first digital intelligence demonstration block where the New town area and Alibaba live in Xi'an, the two parties actively explore and cooperate in depth. Relying on the digital technology of Alipay's large-traffic platform, they have integrated thousands of cultural and commercial travel units along the "Jiefang Road-Dongxin Street" to build the area into a digital intelligence demonstration block with deep integration of "online + offline","door-to-store + door-to-home, and" Internet + real economy ". While helping businesses achieve digital transformation and digital marketing, Bring a more convenient and affordable consumption experience to the general public and tourists. Through digital empowerment and the linkage of new neighborhoods, we will create a new digital and intelligent consumption format, a new cultural and tourism consumption scenario, and a new service consumption model in the new city to prosper the business district economy and night economy, thereby stimulating consumption potential, promoting consumption growth, and striving to build the "Jiefang Road-Dongxin Street" has become a nationally renowned cultural and tourism consumption gathering place. Up to now, 1142 businesses of various cultural, business, travel and entertainment formats have settled in the "Jiefang Road-Dongxin Street" Shuzhi District, ranking first in the country in the number of merchants.

It is reported that from July 23 to August 6, the Culture and Tourism Bureau of the New town area will link up with Ali ecological resources such as Enmo, Word-of-mouth, and Gaode Map to distribute the second batch of 1.15 million yuan worth of night tour new city consumption coupons to citizens and tourists through the Digital Smart Street Platform. Consumers search for keywords such as "Jiefang Road Dongxin Street","Dongxin Street" and "Jiefang Road Dongxin Street Shuzhi District" on word-of-mouth/Alipay. You can log on to the Suizhi District platform to receive the second batch of night tour new city consumption coupons worth 100 yuan for 1 cent. The gift package contains: 2 "Jiefang Road·Dongxin Street" Shuizhi District merchant consumption coupons worth 50 yuan, Alipay 88% off 1 bus coupon and 1 subway coupon of 15% off Alipay. In addition, during the event, a series of promotion activities such as the "New City Summer Ice Pet Festival" and the "New City x Hungry Local Accompanying Group" night tour live broadcast will be held to allow the new city's summer vitality and night charm to bloom in diversity.

"Taste Dongxin Street" takes multiple measures to polish the golden sign of food

The new city is rich in food resources and distinctive characteristics. Various traditional old shops, Internet celebrity shops, and food gathering places have always been must-visit "check-in" landmarks for Xi'an citizens and domestic and foreign tourists. On the basis of successfully creating the "Xunwei Dongxin Street" food brand last year, the New town area once again launched brands such as "Liberation Gluttony" and "Xincheng Food Famous Store" this year. At the ceremony, the New town area Industry and Commerce Bureau, District Federation of Industry and Commerce, Zhongshanmen and Xiyi Road Street Offices awarded the honorary titles of "Taodong New Street Demonstration Store","Liberation Old Store" and "Xincheng Famous Food Store" to more than ten high-quality catering merchants, including Zhengjia Baozi, Lao Chen's Stewed Vegetable, Jinxiang Qiangguo City, Grandma Impression, Yongxingfang, Mingyanglou, Xuji Seafood, Yuezhenxuan, Haizhongxian, and Xi'an Quanjude, respectively, aiming to create a demonstration effect of high-quality catering stores. Continuously improve the high-quality development and brand influence of Xincheng cuisine, and attract more gluttonous diners to come to the new city to enjoy it.

The hand-drawn guide map of "Xunwei Dongxin Street" is also launched simultaneously in the "Jiefang Road-Dongxin Street" Shuzhi District, striving to string online celebrity snacks, traditional old shops and other food resources in the block into beads and into pieces to create an interactive and digital food guide map to highlight the new city's food brand. It is understood that the Zhongshanmen Sub-district Office has also opened an account of "Xunwei Dongxin Street" on new media platforms such as Douyin, Fast Hand, and Weishi app. Netizens can follow the talented anchors to eat all over the new city, play around the new city, taste the new city, and attract more citizens and tourists to come to the new city to experience night food and consumption.

Cultural tourism night tours help the new city's moonlight economic development

Since the beginning of this year, the New town area has taken the opportunity of creating an international consumption center city and a national cultural and tourism consumption pilot city to actively build a new city night economic circle integrating "food, tourism, shopping, entertainment, exhibitions and performance", and plans and launches a wonderful series of night economic consumption promotion activities to promote the integrated development of the four major industries of night sightseeing and recreation, performing arts experience, specialty catering, shopping and entertainment in the jurisdiction to meet citizens 'consumption needs to the greatest extent possible. Further enhance the people's sense of gain and happiness.

Following the successful holding of the New City Night Tour Carnival last year, the 2021 New City Night Tour Carnival activities will more systematically integrate the cultural, tourism, and commercial resources of the New town area, comprehensively and three-dimensionally present the "night economy" characteristics of the New town area. From June to September, a total of 86 series of activities with 5 themes were launched to further enrich the night cultural tourism experience of citizens and tourists and enhance the influence and attraction of the event.

It is reported that this "Bright Light·New City Night" night tour carnival activity is one of the key activities of the city's "Chang 'an Night·My Night" and the Second National Consumption Festival in New City. In the next stage, the New town area Culture and Tourism Bureau will continue to launch a series of cultural and tourism activities opened by the Jiefang Road Crazy Enjoyment Festival, the Happy Forest Belt National Fitness Corridor, the New town area Cultural Center, and the New town area Library. While actively creating a good atmosphere for the National Games event, it will also contribute to writing a new chapter in the development of cultural and tourism in our city!

For more details and information on the "Jiefang Road-Dongxin Street" Digital Smart District and the distribution of consumption coupons, the general public and tourists can search the "Xincheng Faner" WeChat public platform, through which they can learn about the "Colorful New City Night" series of event information and promotional information, collect consumption coupons, and enjoy the benefits brought by the New City National Consumption Festival.