Ma Xiaoma Stewed Vegetable Sanfuwan Store opens today to welcome guests

In Xi'an, when talking about beef meatballs, we must start from Dongxin Street. Naturally, we will talk about the first beef meatballs-Laomajia Stewed. This roadside stall started in 1986 and is located in Dongxin Street. For 13 years, it has been loved by many Xi'an people because of its emphasis on ingredients, quality and taste, and its warm and thoughtful service. Many famous actors and cast members of the Xi'an Yu Opera Troupe like to eat Majia stewed vegetables. The crew filming in Xi'an often invites Ma Jun, the leader of the old Majia stewed vegetables, to the crew to cook working meals. At this time, they are unable to sell stalls in Dongxin Street. Many people who like this can't help but complain: There is no stall! It is generally believed that Laoma's Stewed dish tastes good and practical, and is a grassroots delicacy on Jiefang Road.

Dongxin Street has created many grassroots delicacies, and most of those that persist have become famous delicacies in Xi'an. In 1999, urban management was improved, road occupation operations were introduced, the Dongxin Street Road Market was banned, and the Dongxin Street Night Market was facing transformation, with part of it relocated north of Shangjian Road (Dongxin Street). However, due to the narrow road, operators parked their tricycles in the middle of the road, which affected traffic and brought great hidden dangers to environmental sanitation. Coupled with the subsequent demolition and renovation of the Minle Garden area, many well-known delicacies in the Dongxin Street Night Market were relocated to other places and moved into a broader market.

Laoma's stewed vegetables have also been moved to many places, and finally landed at Hanyuan Road Crossing on the east side of Daming Palace. Entering the era of self-media, Laoma's beef meatball stew has adjusted its business strategy in a timely manner in order to adapt to the market. While focusing on product quality, it has focused on building a brand image. In 2018, it renamed Laoma's beef meatball stew to Ma Xiaoma stew, strengthening Fashion elements while positioning the product taste with "Ma, a little Ma".

Thanks to more than 30 years of market experience and attaching importance to food safety and product quality, we have successively developed more than ten series of stewed dishes such as seafood, shrimp paste, sirloin, and chicken that are in line with modern people's health and wellness concepts; Its steamed bowls such as small crispy pork, fish nuggets, and braised chicken, as well as original steamed buns with dried flowers, roasted mutton, grilled fish, etc. are all favorite foods of different ages. They are well received on professional food websites and won the 2019 Xi'an City New City. The first place in the "Food on the Mouth" online selection competition in the district has become a veritable online celebrity food.

The times are full of craftsmanship, people like traditional food, and a bowl of stewed vegetables has persisted for 33 years, thus gaining recognition from consumers. In the new era and new opportunities, Ma Xiaoma stewed dishes have deeply practiced their internal skills, improved their product processes, and entered the chain operation model. In just one year after the launch of Ma Xiaoma stewed dishes, Sanfuwan Store was successfully launched in a "direct sales + chain" manner., taking the first step in chain operation.

The new chain store is more spacious than the flagship store, with more thoughtful and convenient facilities and services. It is loved by nearby merchants and residents. An old diner said happily: "In the past, it took three stops to eat Ma Xiaoma stew, but now it's at your doorstep, and you don't have to squeeze a bus anymore." A stewed dish family that started in Dongxin Street entered Sanfu Bay, making nearby merchants and residents feast. This is a business opportunity given by the good times. I wish Ma Xiaoma stewed dish blossom and blossom in the southeast and northwest of Xi'an, so that more people who like food can taste this traditional food.