During the May Day holiday that just passed, Xi'an's tourism performance made people sigh again! In the released public data, Xi'an received 16.9 million tourists, ranking second in the national list; tourism revenue was only 10.66 billion yuan, ranking fourth in the country. Although Shanghai and Chongqing receive less tourists than Xi'an, their total revenue exceeds Xi'an. What is the problem?

Xi'an has unique tourism resources, and the "World Historical City" designated by the United Nations has a strong cultural heritage. Xi'an has many world-class heritage sites such as the Terracotta Warriors and Horses of the First Qin Dynasty Mausoleum, the Big and Small Wild Goose Pagoda, and the Huaqing Pool. In recent years, the creation of Internet celebrity attractions in Xi'an has also been in the ascendant. The Tang Dynasty Sleepless City, the Tang Dynasty Furong Garden, the Music Fountain in the North Square of the Big Goose Pagoda, and the Xi'an City Wall all demonstrate the humanistic charm of Chang 'an's prosperous Tang Dynasty. Shaanxi catering representatives such as Xi'an Huimin Street and Yongxingfang "Shuowan Liquor" are unique in creativity and attract tourists from all over the country to experience the journey and feel the city.

The integration of "culture, business travel" must solve the problem

Against the background of a strong core and full of gimmicks, Xi'an tourism has been "increasing the quantity but not increasing the efficiency" for several consecutive years, which has made many tourism colleagues lament. Xi'an's tourist attractions are fun, but it's too easy to play. Internet celebrity attractions such as Datang Sleepless City, Datang Furong Garden, Big Goose Pagoda North Square Music Fountain, etc. are all free attractions.

Free scenic spots cannot increase their income by relying on tickets, so what? There are actually many answers. During the May Day holiday period, Sichuan Sanxingdui Cultural and Creative Ice Cream triggered ice cream battles in scenic spots in various places. One bite of ice cream will bite off the concept of signs of scenic spots in various places, making young people who like to try something eager.

Scenic spots can be free, but tourists must also be given other reasons to spend money. Tourists come to Xi'an all the way, hoping not only to "take a quick look". If they can use a performance to show the history of the ancient city from multiple angles, use a dish to interpret beautiful legends, and use a piece of art to collect thousand-year-old culture, I believe most tourists are willing to pay the bill. China's tourism has entered the 2.0 era where IP is king, and tourism demand has become more advanced. Xi'an tourism should move away from traditional sightseeing tours, provide tourists with more additional experience projects, and achieve a new development trend of comprehensive integration of "cultural tourism merchants".

Shaanxi's "sea bowl" is counterproductive

Xi'an tourism should learn from the advanced concepts of Shanghai, Chengdu, and Chongqing, so that people who want to have a good time can spend money, enhance differentiated tourism experience, and create a higher level of tourism enjoyment for "RMB players". Let Xi'an tourist attractions get out of the low-level wandering pattern of the scenic area having low income, businesses not making money, and tourists not having fun.

In the past, Shaanxi scenic spots did not dare to introduce the famous "mutton steamed buns" in catering. Why? The reality of Shaanxi people is reflected in all aspects, as can be proved by a bowl of steamed buns. The price of ordinary steamed buns is 25 yuan. Although it is not cheap, it is full of weight. A few large slices of genuine cured beef can be eaten for a whole day. There are hundreds of merchants in a catering street, and every tourist eats one. How can we experience the carefully selected specialties in the scenic area? Moreover, income will also be affected!

If Shaanxi scenic spots can learn from Baoji's practice of "chewing meat" Qishan noodles, they may be able to find a breakthrough. The mutton steamed buns are too large and can be sold in small portions. Not only is the price cheap, but it also allows tourists to free up their stomachs and taste several other delicacies.

Therefore, marketing is a science. Xi'an's tourism culture is full of creativity. If we can work harder to increase the quantity and efficiency, we can achieve a good harvest of reputation and revenue, break the tourism achievements of several consecutive years, give tourists a reason to consume, and don't let Xi'an tourism lose out on "making money"!