One of the Eight Wonders of the World, the Terracotta Warriors and Horses Mausoleum of Qin Shi Huang, one of the Eight Wonders of the World, the Huaqing Palace, which dreams of returning to the prosperous days of the Tang Dynasty, the Big Wild Goose Pagoda in the Xuanzang Sutra Office, the best existing ancient city wall in the country... Xi'an, an ancient capital with rich historical and cultural tourism resources, attracts more than 300 million tourists from around the world come here every year.
Today, Xi'an is already in the first square of the national cultural tourism industry. The city brand of "Millennium Ancient Capital·Frequent Visiting Chang' an" is deeply rooted in the hearts of the people. The "Xi'an Year" series of festival activities are well-known at home and abroad. Major cultural tourism projects have been implemented one after another. The tourism night economy has become a new highlight and fully demonstrates the unique charm of Xi'an's cultural tourism resources. The ancient capital of Xi'an is constantly exuding a strong "western attraction".
At the same time, more and more cultural projects are being implemented in Xi'an. Cultural tourism towns, theme parks, resident art, tourism performing arts, and live music are mushrooming. From the popular broadcast of the TV series "Taiwan Installation" to the national history of "Daqin Fu", from the large-scale live performance of "Song of Eternal Sorrow" to the drama "Liu Qing" that won the 16th Wenhua Award, Xi'an has dug deep into local excellent historical and cultural IP to find the right combination of history and reality. Create a number of literary, music, drama, film and television works that not only reflect local characteristics but are popular among the public, realizing that "one drama, one drama, and one song brings fire to one city."
Today, there are more than ten valuable large-scale real-life tourism performance dramas that reproduce Xi'an's history and tell Xi'an's story to tourists. When tourists come to Xi'an, in addition to visiting scenic spots and historic sites and tasting traditional food,"watching the theater" has also become a trend in recent years. The launch of the musical "The Sound of the Silk Road" is bound to add more international style and fashion to this trend.
Everyone can understand from the name that "The Sound of the Silk Road" is a "show" related to the Silk Road. "The Sound of the Silk Road" is jointly produced by Shaanxi Travel Group and Nederun Group, a world Broadway performing arts giant in the United States. As the first original Chinese musical co-produced by Chinese performing arts and Broadway in the United States, it focuses on "integrating diverse cultures" and brings together the precious experience of Eastern and Western artistic creation. Through Broadway-style songs and dances, exquisite and novel installations, and stories of laughter and love, it reproduces the cultural history, various markets and local customs of various ethnic groups on the Silk Road. It shows the central position of the world capital Chang 'an (now Xi'an) on the Silk Road.
Moreover, this performance is not only an ordinary musical, but also has profound cultural and ideological value. It seems like a simple travel drama, but it connects the big proposition of the times. It deeply explores how the new generation of young people who have grown up in the era of globalization and the Internet environment can achieve cultural identity, how to inherit the rich cultural heritage of the Silk Road, and the conflict, dialogue and integration of Eastern and Western cultures in the ancient and modern worlds.
This musical will have its world premiere at the Shaanxi Grand Theater on July 23. After its premiere, it will be performed at the Silk Road Joy World and will be performed on Broadway in the future. This is also the first attempt on the mainstream stage for Chinese music repertoire to truly become internationally first-class. I believe that with the pace of premieres, global tours and returning to Xi'an, in the future, when tourists from all over the world come to Xi'an to see the terracotta warriors of the Qin Dynasty and the Huaqing Pool of the Tang Dynasty, appreciating "The Sound of the Silk Road" will become a new choice. The musical "The Sound of the Silk Road" will become another "heavyweight label" for Xi'an tourism.
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