With the effective control of the domestic epidemic, hotel brands have taken advantage of the summer holiday to hold brand promotion meetings in various places in different forms. In the process of accelerating the chain of individual stores and the collapse of small and medium-sized chain brand stores, what characteristics can hotels have now be favored by investors?

Strong anti-risk platform

According to recent statistics from the National Bureau of Statistics, in the first half of this year, the operating income of 59,000 cultural and related industry enterprises above designated size across the country dropped by 6.2% compared with the same period last year. The impact of the epidemic on every industry can be seen. Taking the hotel industry as an example, in the first half of the year, many hotels either died out fragile or accelerated their growth and survival in the crisis. Its survival depends on the stability of the hotel's own cash flow and the risk resistance of the platform it relies on.

From the perspective of investors, large hotel chain brands will become the first choice. Factors such as good risk control and management capabilities, emergency response capabilities, and the value of their own assets can minimize investors 'investment risks. Therefore, the brands of medium and large hotel groups have a first-mover advantage in this round of market opportunities. Take Hanyue Hotel Group as an example. Its "troika" low-investment, high-yield model and unique business concepts of "experiential marketing" and "hotel + new retail" have been recognized by the hotel investment community.

Diversified brands cover current mainstream consumer groups

Hanyue Hotel Group is one of the fastest-growing hotel groups in China. The group operates three major brands: "High-end Chinese Cultural Hotel Brand-Cloud Hotel","Mid-end Smart Business Hotel Brand-H Hotel" and "Mid-end Simple fashion brand Hotel Brand-Y Hotel".

Cloud Hotel pays attention to one store and one style, extracts the cultural elements of the location, and cleverly integrates the architectural design and local culture; when guests enter the hotel, they embark on a wonderful destination trip. The unique natural environment and profound history and culture of the hotel location always infect them and truly experience the charm of a cultural journey.

During the epidemic, hotels that enabled smart devices to achieve contactless services were more popular with consumers during the epidemic. Hanyue Hotel's H brand has developed a series of smart products based on various hotel usage scenarios to provide consumers with better experience. As more and more hotels join the intelligent army, it is enough to show that intelligent applications deserve more attention, whether from the perspective of product service experience or actual hotel operations.

Its Y brand, positioned as a social distribution center that advocates freedom, has been favored by consumers in recent years. In addition to focusing on the personalized theme of young and trendy toys and catering to current consumption habits, it has always focused on the basic functions and services of the hotel. The core is first.

cost

Investors have two major pain points when building a hotel: 1. The investment cost is too high;2. The decoration project is not worry-free. This determines the final amount of income. Hanyue Hotel Group puts itself in the shoes of hotel investors. The one-stop Hanyue ecological closed-loop eliminates profit margins in intermediate links, eliminates gray areas internally and externally, saves money and worries, and avoids a series of pits in the process of hotel selection, design, decoration, and facility procurement starting from hotel location selection.

For example, the hotel intelligent products used by H Hotel come from Shenzhen Qiyue Technology Co., Ltd. Jiangsu Hanyue Cloud Trading Co., Ltd. and Henan Hanyue Zhenpin Furniture Co., Ltd. provide various materials needed for the hotel to open. In addition to self-produced materials, some materials directly reach strategic cooperation with corresponding manufacturers to ensure high quality and low price. Because there are no agents in the middle, they are all produced in their own factories, directly saving investors a large amount of costs.

At the same time, it also provided great financial support in financial subsidies such as franchise management fee exemptions. Through this series of operational control and financial measures, as of August 25, 2020, the overall occupancy rate of Hanyue's hotels has exceeded 85%.