More than 50 central, provincial and municipal media including People's Daily Overseas Edition, China Culture News, China Travel News, People's Daily Online, China Broadcasting Network, China Net, Guangming Net, China Daily Net, China Youth Net, China News Net, Hong Kong Wen Wei Po, Hong Kong Economic Daily, etc., as well as self-media celebrities such as Weibo and WeChat attended the conference.

The Silk Road Happy World project has a total investment of 3.67 billion yuan, covers an area of 567 acres, a total construction area of 345,000 square meters, and a commercial area of 80,000 square meters. The project is an open commercial, leisure and amusement district, emphasizing the free interaction between the six elements of commerce, space, amusement, performing arts, technology, and culture and people, creating a new urban life and leisure experience, forming a "romantic vacation","dynamic vacation","leisurely vacation" and "colorful vacation" four major sections, covering multi-dimensional formats such as theme amusement, romantic wedding, conference catering, hot spring accommodation, trend sports, parent-child interaction, and performing arts performances. Covering leisure and entertainment consumption scenarios for all ages, forming a one-stop urban micro-vacation new lifestyle center.

In the speech session, Zhang Bo, deputy general manager of Silk Road Cultural Tourism Company, said that at present, personalized tourism is constantly iterating, the tourism market is being deeply segmented, and new experienced leisure and vacation methods are being sought after. In the post-epidemic era, short-distance fragmented consumption has become a new trend in travel. Using weekend time to start a micro-vacation trip will surely become the main theme of future tourism. Silk Road Happy World pioneered the concept of "36-hour micro-vacation", aiming to create a new urban lifestyle center that pays equal attention to business and entertainment, and blends technology and culture.

At the press conference, Ding Fengfeng, deputy general manager of Silk Road Culture and Tourism Company, released the "36-hour Micro Vacation Destination" LOGO and image screen, and comprehensively elaborated on the LOGO and image screen. He said that the logo released this time displays the "36-hour Micro Vacation Destination" in the form of cultural integration between China and the West, expressing that here, parent-child families, Generation Z youth, wedding couples, customized tourism and other groups of people can experience wonderful tourism products. Enjoy your own "36-hour micro-vacation", where joy never stops and creativity never stops.

Later, Li Siyuan, deputy general manager of Silk Road Cultural Tourism Company, explained in detail the "36-hour micro-vacation" product. She said that defined from the scope of travel boundaries and consumer needs,"micro-vacation" refers to convenient travel and short-distance accessibility., flexible form, suitable for all ages, and excellent experience. "36-hour micro-vacation" is oriented to consumer time."36 hours" is not a fixed time. It can realize multiple possibilities such as half a day, one day, two days and one night. Time other than eight hours of work and study can be connected with Silk Road. The happy world is connected, eliminating the fatigue of long-distance travel, and is more different from the current homogenization model of theme parks. In the open theme neighborhood, business experience and leisure and play are at your fingertips, bringing a new chapter in a better life.

This press conference will play a positive role in promoting the Silk Road Happy World project and expanding the Silk Road Happy World's "36-hour micro-vacation destination" concept. Next, Silk Road Happy World will also launch the first one-stop wedding center in northwest China,"Moma Dream City", an award-winning event. The "36-hour Micro Holiday Destination" online interactive H5 will also be officially released on December 28. On May 28, 2022, let us look forward to the grand opening of Silk Road Joy World and the perfect blooming of the cultural and tourism miracle that grows with the world!