On the evening of April 28, under the guidance of the Shaanxi Province Department of Culture and Tourism, Xi'an City' an Culture and Tourism Bureau, Qujiang New Area Management Committee, Baoji City, Xianyang City, Tongchuan City, Weinan City, Yan 'an City, Ankang City, Shangluo City, etc. The 2021 "May Day" holiday tourism marketing promotion activity co-sponsored by the local cultural tourism departments was held at Kaiyuan Square, the Sleepless City of Qujiang Datang. Zhu Yaoxun, a provincial-level inspector of the Provincial Department of Culture and Tourism, announced the launch of the event. Yang Guosheng, deputy secretary-general of the Xi'an City Government, attended the event. More than 300 people, including heads of cultural and tourism bureaus of various cities and counties (development zones) in Xi'an City, representatives of cultural and tourism units, news media and citizen tourists, participated in the event.

Seize the May Day craze and invite you to Chang 'an in spring

Xi'an City shoulders the national mission of leading and driving regional development and is accelerating the construction of a national central city. Since the beginning of this year, the city has closely focused on the goal of building a city with the roots of Chinese civilization and a famous historical and cultural city in the world, and has continued to create the city brand image of "Millennium Ancient Capital·Frequent Visiting Chang 'an". The Municipal Culture and Tourism Bureau has taken major festivals and brand-themed activities as the starting point, seized the tourism consumption boom during the May Day Golden Week, and cooperated with surrounding cities to launch serialized, living and experiential cultural tourism products, which has effectively released Xi'an's cultural vitality and increasingly highlighted its tourism potential. The charm of the city has been greatly enhanced.

It is understood that in order to continue to enhance and amplify the cultural brand effect of the "Millennium Ancient Capital·Frequent Chang 'an", the Municipal Culture and Tourism Bureau has carefully prepared an invitation letter for the "Spring Arrives Chang' an" party, releasing scenic spots, food, cultural and artistic performances, intangible cultural heritage check-ins, parent-child leisure and other activities and high-quality routes during the May Day period, inviting tourists from all over the country to come to Xi'an to experience the beautiful story of the ancient city in spring, and to experience the rapid changes and variety of scenery while the spring breeze blows.

Xi'an is playing new tricks on cultural and tourism activities

During the May Day holiday in 2021, citizens and tourists have special yearning and expectations for "poetry and distance". As the epidemic prevention and control situation continues to improve, the high enthusiasm for travel among citizens and tourists has been rekindled. During the May Day holiday, cultural and tourism units in various districts, counties and development zones in Xi'an City launched more than 100 special cultural and tourism experience activities and more than 40 mass cultural activities, covering scenic area entertainment, drama performances, museum exhibitions, study tourism, consumption promotion and other festivals and events, inviting citizens and tourists to a colorful May cultural and tourism event.

Among them, Xi'an City Wall Scenic Area launched the 2021 Xi'an City Wall May Day themed series of activities; the Tang Dynasty Sleepless City held a series of activities with the theme of "Building Dreams and Traveling to Chang 'an"; the Tang Dynasty Furong Garden Scenic Area held the first Chinese Clothing Award--2021 Tang Dynasty Furong Garden Spring and May Day themed activities; Shaanxi Grand Theater, Xi'an Concert Hall, West Live, and Youth Opera Society will launch wonderful performances and plays such as dramas, concerts, and cross talks during the May Day holiday. The city will also hold activities such as the "Green Waters and Green Mountains and Happy Xi'an" photography exhibition and the Intangible Cultural Heritage Exhibition of the Xi'an City Intangible Cultural Heritage Museum.

In addition, for tourists from inside and outside the province who travel by car and on high-speed rail, Xi'an City Culture and Tourism Bureau has jointly launched red cultural tours, tea-fragrance and tea-charm tours, folk leisure tours, as well as more than 50 boutique tourist routes and check-in points with eleven themes including the vibrant National Games, Chang' an humanities, landscape ecology, fashion shopping, and night tours and entertainment, providing citizens and tourists with rich and diverse holiday travel options.

The province's cultural tourism linkage visits cultural Shaanxi

In order to better cope with the tourism market under the new normal and promote the internal circulation of domestic tourism consumption, Xi'an City Culture and Tourism Bureau invited the cultural tourism departments, travel agencies and enterprises of Baoji, Yan' an, Weinan, Tongchuan, Ankang, Shangluo and other cities to participate in this 2021 "May Day" holiday tourism marketing promotion activity. Local cultural and tourism bureaus worked together, actively planned and laid out a number of classic cultural tourism routes in advance, combining points, lines and areas to form a new pattern of integrated development of cultural tourism. At the event site, promotion representatives such as Weinan, Tongchuan, Yan 'an, Ankang, and Shangluo conducted wonderful promotions and public consultation and publicity, vividly introducing local cultural tourism resources and holiday cultural tourism activities. A sumptuous cultural and tourism feast is looking forward to tourists from all over the country entering cultural Shaanxi and experiencing the beautiful Shaanxi.

This 2021 "May Day" holiday tourism marketing and promotion activity comprehensively displays Xi'an's rich cultural tourism activities during the May Day period. It also builds a platform for exchanges and cooperation between Xi'an and the cultural tourism industry in Shaanxi Province and other source cities in the province, encouraging and guiding various urban cultural tourism companies actively carry out interactive cooperation, work together to promote the healthy and rapid development of cultural tourism in Shaanxi Province, and contribute to the successful hosting of the National Games event in Shaanxi!