In ancient times, the Tang Dynasty could not sleep in singing and dancing in the prosperous times, but today it is fashionable to travel at night in Xi'an.

On the evening of June 12, the second Summer Night Tour Carnival of the "Four Seasons of Western Travel·Happy Planet" officially opened in the Zhaogongming Cultural Scenic Area, presenting a cultural feast for citizens and tourists who "rushed to the market" and leading everyone to experience the cultural charm of "Night Building View".

In the post-epidemic era, Xi'an's consumption vitality is gradually recovering, and the "night economy" is in full swing. From "night market" to "market", from "night economy" to "night culture", it is not only an inevitable trend of consumption upgrading, but also a reflection of the vigorous development of citizen culture. Focusing on culture and tourism, it is the most active type of consumption in rapid economic development and stimulating domestic demand. Promoting night consumption is an important jigsaw puzzle to complete the printmaking of the consumer market. The "Chang 'an Night·My Night" brand came into being with such an important cultural and tourism mission.

The Louguan Summer Night Tour Carnival is part of the "Chang 'an Night·My Night" night tour brand activities. It is a continuous effort to the "Chang' an Night·My Night" night tour brand to implement the "Chang 'an Night·My Night" series of activities of the Xi'an City Culture and Tourism Bureau and Qujiang New District Management Committee,"Chang 'an Night·My Night"-a Millennium Ancient Capital·Frequent Chang' an Night Tour Carnival series to comprehensively stimulate new consumption, new momentum, and new vitality of cultural tourism, accelerate the promotion of the high-quality development of the "night tour economy" and the integration of culture and tourism. Let Xi'an, a city that never sleeps, become a "phenomenal" cultural and tourism hotspot.

It is understood that as the first night tour destination along the mountains at the northern foot of the Qinling Mountains, Zhao Gongming Cultural Scenic Area focuses on the folk culture of "wealth and blessings", with lighting as the core, performances as the highlights, and experience as the main line. Through a themed atmosphere, immersive and exciting interpretations, experiential food courts, and interactive cultural and creative markets create a night tour event that integrates eating, drinking, playing, traveling, shopping and entertainment.

Various and interesting play experiences attracted a large number of tourists on the opening day of the carnival. Tourists enjoy the colorful night scenery while tasting regional cultural elements, experience wonderful interactions in themed activities, and enjoy night tours, night snacks, night performances, night shopping, night accommodation... Continue to enjoy the wonderful ending. The joint efforts of multiple measures have effectively enhanced the vitality of local night consumption and stimulated consumption potential.

At the same time, the night tour project injects Louguan's unique "wealth and blessings" cultural elements, deepening the impression of the scenic spot's "tourist business card", achieving both economic and social benefits.

Xi'an once mentioned at the 12th Plenary Session of the 13th CPC Xi'an Municipal Committee: In 2020, Xi'an will activate cultural tourism consumption, and the "Chang' an Night" Night Tour Carnival will light up Xi'an's "night economy", ranking second in China's famous night tour cities in 2020; In 2021, Xi'an will launch the establishment of a national cultural and tourism consumption pilot city, create three night cultural tourism consumption gathering areas, and further create the "Night Chang 'an" brand. Chang 'an under the night is not only the yearning to dream back to the Tang Dynasty, but also the thousand-year style of the ancient Tang Dynasty. With the holding of many activities including the "Summer Night Tour Carnival of Louguan", Xi'an's night economy will be more vibrant and graceful, and it will dance in more gorgeous dances.