From the former "poor villages" and "hollow villages" to today's "National Civilized Village","China's Beautiful Leisure Village","National Forest Village" and "National Rural Governance Demonstration Village"... Dongling Village, Xiaozhai Town, Lantian County, backed by Bailuyuan Film and Television City, has undergone earth-shaking changes in six years. Not far away, Yangmuzhai Village and Laohugou Village also enjoy the IP dividends of "Bailuyuan": more than 100 villagers have used their homes and open spaces in the courtyard to set up farmhouses and B & Bs, with an average annual income of 30,000 to 200,000 yuan. When rural revitalization is "grafted" with the integration of culture and tourism, beautiful villages that are livable and touristy, and integrate villages and scenic spots are blooming around Bailuyuan Film and Television City. It has also enabled the scenic spot to embark on a "win-win" development path of "promoting development around tourism and promoting revitalization through management". It not only allows surrounding villages, towns and villagers to enjoy the dividends of corporate development, but also allows urban tourists to realize their pastoral dreams in the countryside.The development of scenic spots turns poor villages into wealthy villages In the green mountains and clear waters, rows of "Hui-style houses" with white walls and gray tiles are lined up, wide and clean roads crisscross, and exquisite and characteristic B & Bs are full of charm... On July 18, midsummer, Dongling Village, Xiaozhai Town, Lantian County, has a quiet environment and a cool breeze. Mr. Wang, a citizen of Xi'an, and his family made a special trip to experience the "Bailuyuan House" B & B in the village."You can experience the cultural atmosphere in Bailuyuan Film and Television City during the day, and experience rural houses here when you are tired at night. The leisure experience is both right." The owner of the B & B told reporters that since the summer tourist season entered in June, it has been difficult to find a room on weekends, and many tourists from other provinces come here. It can be said that the cultural IP of "Bailuyuan" has been indispensable. "Bailuyuan Film and Television City lifted us out of poverty and allowed us to eat 'tourist dines'. This is something that several generations of people dare not imagine!" Yang Yuefeng, deputy secretary of the Dongling Village Party Branch, said. According to reports, the former Dongling Village has become a typical poverty-stricken village known far and wide due to its remote location, inconvenient transportation, barren mountains, poor basic conditions, single industrial structure, and lack of development potential. In 2016, with the completion and opening of Bailuyuan Film and Television City, Dongling Village was given wings. Today, the average annual income of the village for accommodation alone has increased by more than 4000 yuan. In 2020, the collective assets of Dongling Village have exceeded 70 million yuan, the operating income has reached more than 800,000 yuan, the cumulative dividends have exceeded 1 million yuan, and the per capita net income of the village has exceeded 20200 yuan. The "hollow village" that used to be formed when young people went out to work all year round now relies on Bailuyuan Film and Television City to develop rural tourism, changing its former poverty and backwardness and bringing a qualitative leap to rural revitalization.Cultural tourism empowers rural tourism to improve the quality and shift gears Villagers in Yangmuzhai Village and Laohugou, which are closest to the north and south entrances of the scenic area, have started accommodation, catering and parking lot businesses by using their houses and open spaces in the courtyard, relying on the daily needs of the scenic area staff and stable passenger flow. According to statistics, there are 116 households around the scenic area, with 1940 planned parking spaces, 16 restaurants and 15 accommodation facilities. Among them, 74 households have the south gate of the scenic area, 890 parking spaces, 12 restaurants, and 11 households have accommodation. There are 42 households in the north gate of the scenic area, 1050 parking spaces, 4 restaurants and 4 accommodation houses. From 2016 to 2021, the average annual income of each household from parking charges has reached 50,000 - 100,000 yuan, the average annual income of each household in restaurants has reached 50,000 - 200,000 yuan, and the average annual income of each household in hospital accommodation has reached 30,000 - 80,000 yuan. Especially from 2017 to 2019, the scenic area received an average of about 3 million tourists per year. The surrounding villagers are full of homes in terms of catering, accommodation or parking businesses. During major holidays such as the Spring Festival, May Day, and National Day, the scenic spot will also specially arrange for management personnel to coordinate and cooperate with the local village committee to use large open spaces in Liujiawan and Dongling Villages to plan parking spaces as backup parking lots in the scenic spot., and dispatch shuttle buses to pick up and pick up tourists for free, increasing the average daily income of 10,000 - 15,000 yuan for the local village committee.

Nowadays, inspired by a series of rural revitalization policies, rural tourism such as picking around the scenic spot, farmhouses, and single-format B & Bs is gradually being upgraded to high-quality tourism products such as scientific and technological agricultural experience, cultural research, B & B clusters, and pastoral campsites, paying more attention to Interactive experience and social attributes in leisure.Innovate and create science and technology tourism projects It is Shaanxi's first cultural tourism comprehensive park integrating film and television shooting, cultural leisure, wonderful performing arts, science and technology tourism, and immersive night tour experience projects. Since the opening of Bailuyuan Film and Television City in 2016, the scenic area has received more than 14 million tourists. In order to adapt to the needs of current tourists, Bailuyuan Scenic Area continues to innovate and combine the digital industry to accelerate the creation of digital application scenarios and innovative consumption scenarios that promote consumption upgrades, experience upgrades, and service upgrades of cultural tourism projects, deeply integrating the digital economy and cultural tourism projects, empowering the transformation and upgrading of traditional neighborhoods. Innovating and creating science and technology tourism projects has become a new IP for Xi'an's science and technology cultural tourism and a new engine for tourism consumption.



During this year's May Day holiday, the country's first trackless dark riding project "10,000 A.D." was officially launched in Bailuyuan Film and Television City, and the "Digital Technology, Meet the Future" Internet celebrity technology cultural tourism season event was held around new technology scenarios. The scenic spot integrates a series of digital technology experience projects such as "Yetan·Bailuyuan" and "Micheng·Bailuyuan", and combines provincial, municipal and county cultural tourism policies to benefit the people, allowing tourists to enjoy preferential benefits while experiencing new projects. At the same time, Bailuyuan Film and Television City continues to explore its own cultural and industrial characteristics, and combines the "Internet celebrity traffic code" to build Xi'an's first beautiful fairy tale Internet celebrity check-in town-Lummo Town, and create a scenic spot Internet celebrity neighborhood that integrates slow life and modern fashion. Attract young consumer groups, activate the night economy of the scenic spot, continuously innovate the integrated development of culture and tourism, a high-quality "culture + film and television + performing arts + technology + sightseeing + entertainment", The comprehensive tourism and leisure resort has become a new landmark in Xi'an. The relevant person in charge of Bailuyuan Film and Television City said that relying on the development of the scenic spot will drive the collective economy of surrounding villages to grow, give full play to the dominant position of farmers, and continuously improve farmers 'humanistic literacy and skill levels through the introduction of business formats, skills training, and community creation, and truly make Rural cultural tourism drives local people on the road to wealth. On the other hand, the scenic area experiential business clusters and surrounding garden-style villages have formed an immersive and beautiful life experience area that can be retained, creating a new supply of beautiful lifestyles, bringing positive interaction between the two, and becoming a new development opportunity for improving quality and growth. (Zhang Baixi and Yang Ming)