Feel the "literary and artistic" atmosphere of Huaqing Palace at Huaqing Cultural and Creative Center
UP ChinaTravel
2024-08-06 00:36:37
0Times

I have lived in Shaanxi for 6 years. In the past, my impression of this place was that there was no place or space where people could stop and let me immerse myself and find the shackles of connection between history and myself. Most of the scenic spots in Shaanxi in my memory are a "ticket economy" that sits on cultural and tourism resources and a service model that instill knowledge with a straight face.

Nowadays,"preaching" tourism is OUT. Under the influence of the "Museum +" concept, launching a cross-border fashion ZONE with a unique visual aesthetic is the correct way to open historical scenic spots. Huaqing Palace + trendy entertainment IP is a successful case of using historical elements to upgrade cultural creativity.

Here, visitors can immerse themselves in it, subtly feel historical civilization, and let people find resonance with themselves. The fashionable cross-border art design, the colorful dreams of the Tang Dynasty, and the clever presentation of history and culture bring me a scenic spot and a city. The most personalized experience you can get-unique, fun, and up-to-date!

As a cultural and tourism city, Xi'an is rich in cultural treasures. Breaking the old model of "ticket economy" and exporting cultural and creative products with its own characteristics requires cross-border vision and innovative thinking. Among the local scenic spots in Xi'an, Huaqing Palace took the lead in innovating in the field of cultural creativity. Cultural and creative products with the culture of the Tang Dynasty as the core IP and the design concept close to people's hearts have attracted countless fans at home and abroad through new media, forming a communication power and malleable cultural and creative space.

Walking among them, the most eye-catching thing is the dazzling array of cultural and creative products, which are exquisite in production craftsmanship and playful and lovely in image. Various classic Tang characters, such as Yang Guifei, Emperor Minghuang of the Tang Dynasty, An Lushan and other historical figures, appeared in Q versions, with dolls and key chains in various forms.

"Personalization" is a highlight of Huaqing Palace's cultural and creative products. The dolls wearing "new palace products" look like the American perfume brand "Harajuku Dolls". The slogan "See all Chang 'an girls in one day" is also a tribute to the quatrain of the Tang Dynasty poet Meng Jiao,"When he is proud of the spring breeze, he sees all Chang' an flowers in one day." Not only does it cater to young people, the folding fan with the "Song of Eternal Regret" is also very suitable for middle-aged and elderly consumers.

Holding a folding fan of the "Song of Eternal Regret" and wearing a royal crown, would it have the style of Emperor Ming of the Tang Dynasty back then? Unfortunately, time was too tight and I didn't have time to put it on for photos.

Desserts are naturally indispensable. In the Tang Dynasty, various cakes were also indispensable stress-reducing foods in court life. At this moment, let go of the trivialities of life and enjoy the delicacy of lychee cakes, muffins, sesame balls, and meringue moon cakes. Stop and enjoy the pure happiness brought by desserts. It's not bad to mute your mobile phone and chat with tea for a while.

Good wine and desserts are the long-lost "slow life" and "happiness". Looking at the bottles of rare pomegranate wine, it seems to remind me to "slow down" and feel the process of time stopping and passing. In your ever-moving life, find the little luck that truly belongs to you.

Every ordinary person living in the ancient city of Xi'an hopes to have leisure time to travel easily. Huaqing Palace uses interesting cultural creativity to transform tourists from a cursory check-in tour to an experiential slow travel.

For Xi'an, which has been labeled as "high cold" in the past, this is an unprecedented cultural and creative experience, and it is also a wonderful journey of encounter and dialogue with history. Discover the most interesting Huaqing Palace, during the National Day holiday, and during the slow time of autumn leisure, come here for a stroll!

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