On June 22, 2023, Xiangshan Fishing Village, located on the Guanzhong Ring Road of Zhouzhi County, Xi'an City, launched the theme activity of "Cool Summer and Leisure Geng Yu-Xiangshan Fishing Village Qinling Pastoral Summer Season", which marked the official opening of Xiangshan Fishing Village and was also the first public appearance of the Geng Yu Rural Revitalization Agricultural Culture Project.

Xiangshan Fishing Village, located on the bank of the Gengyu River, is an idyllic themed leisure resort at the northern foot of the Qinling Mountains that integrates catering and accommodation, fishing tours, and fruit and vegetable picking. There are many entertainment and leisure projects, including more than ten kinds of recreational fishing, clear water boating, childhood rock climbing, fruit and vegetable picking, etc. The catering features are unique, mainly fresh fish and seafood.

In the first three quarters of 2019, Shaanxi Province received a total of 259 million rural tourism, a year-on-year increase of 20.1%; tourism revenue was 39.68 billion yuan, a year-on-year increase of 28.1%.

As traditional tourist attractions gradually lack appeal, beautiful pastoral life is the spiritual yearning of urban people, culture and tourism help rural revitalization, Xi'an covers urban tourist traffic with a population of tens of millions, and many other favorable trends. New rural revitalization models of "rural tourism + industry" are emerging in various places, and Xiangshan Fishing Village is a typical representative.

During the opening event, many tourists from Xi'an City experienced fish fishing, fishing, cruise ships and other activities in Xiangshan Fishing Village. They also tasted Xiangshan Fishing Village's unique fresh fish health steamer, and praised the environment and services here. After all, such a comprehensive tourism and leisure resort featuring "fish" and integrating play, catering and accommodation is quite rare around Xi'an City and even the entire northern foot of the Qinling Mountains.

Xiangshan Fishing Village is only the first one to appear in the Gengyu Rural Revitalization Agricultural Cultural Project. After that, other projects such as Xiangshan Farm and Xiangshan Yuelushan Water Homestay have also been officially unveiled. In the future, Gengyu will become a comprehensive Qinling pastoral leisure tourism destination integrating tourism and leisure, B & B accommodation, delicious catering, study tours, agricultural and sideline products and many other business formats.

Shaanxi Sannong Innovation Industrial Co., Ltd. takes leisure tourism experience as the entry point to drive related industries such as B & Bs, parent-child tourism, and study tours in Geng Xi Village and even the entire Geng Yu area; takes the planting of agricultural and sideline products and the development of agricultural products as the core of operations, and provides urban people with original ecological green products; develops the rural collective economy in a multi-point format, takes the road of rural revitalization and development, solves the employment of local villagers, accelerates industrial upgrading, and drives the common prosperity of villagers.

The person in charge of Shaanxi Sannong Innovation Industrial Co., Ltd. said that he strives to build Geng Yu into a new rural revitalization model integrating agriculture and tourism in Zhouzhi County and even Xi'an City, and become a demonstration destination for rural tourism in Xi'an and the best experience place for pastoral life in the Qinling Mountains.