In 2006, Shaanxi Tourism Group relied on the great poems of Bai Juyi, a poet of the Tang Dynasty, and the rich historical and cultural connotations of Huaqing Lake to recreate the love story between Li Longji and Yang Guifei and create a large-scale real-life performance "Song of Eternal Sorrow"; In 2021, after 15 years of continuous revision and tempering,"Song of Everlasting Regret" has already become the golden signboard of Shaanxi's cultural tourism industry, Shaanxi's cultural symbol, and the industry benchmark in the cultural tourism industry. It not only strengthens the status and influence of Huaqing Palace, but also provides a new "paradigm" for the cultural and creative industries in Xi'an and even the whole country.

The records set by "Song of Eternal Regret" are countless to mention. However, Shaanxi Travel Group is still making great progress along the way-creating the first original Han-themed Chinese musical "The Sound of the Silk Road" co-produced by Chinese performing arts and Broadway in the United States.

"The Sound of the Silk Road" focuses on "integrating diverse cultures" and brings together the valuable experience of artistic creation from the East and the West. Through Broadway-style songs and dances, exquisite and novel installations, and stories of laughter and love, it reproduces the cultural history of various ethnic groups on the Silk Road., various markets and customs show the central position of the world capital Chang 'an (now Xi'an) on the Silk Road.

In the story, Joey Tang Joy, a Chinese boy who grew up in the West, is addicted to the virtual world of the Internet, and his life goals and self-perceptions are vague. By chance, Tang Joy traveled to Chang 'an in the Han Dynasty 2000 years ago. He met Liu Ziheng, the upright and calm young man from the Han Dynasty, and Susu, the kind and brave foreign girl, and was involved in major events that could change history.

According to Zhou Bing, chairman of Shaanxi Tourism Group,"In the practice of tourism and performing arts, we have seen the commercial success of Tang cultures such as" The Empress of the Tang Dynasty "and" Song of Eternal Sorrow ". In the Han Dynasty, which established the capital in Xi'an earlier than the Tang Dynasty, what kind of grand scenery were the architecture, clothing, music, and restaurants during that period? The musical "The Sound of the Silk Road" is such a work. It interprets the Han style in Xi'an outside of the Qin and Tang Dynasties, telling the story of the Han Dynasty around the big IP of the Silk Road."

As the first domestic "Silk Road" themed musical for the international market that Shaanxi Travel Group and the Broadway gold medal production team collaborated and took three years to carefully polish,"The Sound of Silk Road" was successfully screened out last year, attracting widespread attention: CCTV reported on the world premiere of "The Sound of Silk Road" and praised "The Sound of Silk Road", the latest masterpiece of Shaanxi Travel, for "creating a new model of 'tourism + musical'"; Won the nomination of "Top Ten Innovative Projects for Integrated Development of Culture and Tourism in 2020" in one fell swoop...

Before 2000, the ancient Silk Road set out from Xi'an, creating a beautiful scene of material and cultural exchanges between the East and the West; after 2000, the world's first "Silk Road" themed musical entered Xi'an, interpreting the legendary story of the Han Dynasty in China in a Broadway style, bringing the East and the West, classics and modernity together again in this thousand-year-old capital. Can "The Sound of the Silk Road" create legends like "Song of Eternal Regret"? From July 23 to 25, 2021, let us meet together at the Shaanxi Grand Theater to experience the charming style of the musical "The Sound of the Silk Road" and witness the birth of a rising star in China's cultural tourism industry!