We have a Country Garden Phoenix Hotel here. Although it is located in a third tier city and in the outskirts, it has always had good visitor traffic. I have been observing and learning that Country Garden Phoenix is operated by Fengyue Hotel and Resort, so I started to pay attention to Fengyue's movements. After gradually learning about it, I became interested in investing in hotels. In the past two years, haven't short distance trips around the city been very popular? I just want to open a boutique resort hotel in our city or nearby cities. Seeing that Fengyue Hotels and Resorts has a self owned resort hotel brand called Fengyi, I am very fond of it, but I am worried that my property conditions are not sufficient. Recently, they have newly established Fengyi Yuejianli, positioning itself as a boutique resort hotel brand, which seems to be more in line with the current peripheral tourism market and has a higher degree of matching with my property. It makes me very conflicted and I want to hear everyone's thoughts.

A while ago, I went directly to Guangzhou to participate in the "Fengyue Life Festival" held by Fengyue Hotel and Resort, and learned some information about Fengyi Yuejian. Please help me advise.

Fengyi Yuejianli is a brand born in response to the huge demand for local and urban tourism. Due to the impact of the epidemic, short distance travel similar to local tourism has become increasingly popular. Fengyue Hotel and Resort has integrated the personalized needs of travel groups and entered the segmented field of the vacation market, thus creating a new boutique vacation hotel brand - Fengyi Yuejianli.

Longxili Fengyiyan Residence

After listening to Fengyi Yuejian's introduction, I personally think that its hotel business model is quite interesting. It is said that respecting nature in spatial design is not enough to create a landscape atmosphere. I think the living pressure of urbanites nowadays is quite high. It's rare to go on vacation and enjoy different scenery. If hotels are still cold and monotonous, there will be no fun at all. If we could experience the natural wildness in the hotel, it would be more popular among the public (I really like it anyway).

I have been to Longxili Fengyiyan Residence before

Also, Fengyi Yuejian has proposed the concept of "Jianxing", which puts people first and creates cultural influence. I haven't seen much of this concept in China so far. It's a bit like a homestay, but it has higher and more standardized standards than homestays. In the current environment where many resort hotels focus on the surrounding tourism market, Fengyi Yuejian's unique charm should allow consumers to experience a different hotel life.

The above is the relevant information I have learned about Fengyi Yuejian, and I have some personal insights. Firstly, it is a vacation brand with precise positioning and distinctive style that can adapt to the property needs of third - and fourth tier cities or tourist cities, which is quite surprising. It meets the demand for suburban vacations and feels like a new track that can lead the way; Secondly, Fengyue Hotel and Resort itself has a strong brand and is a core alliance enterprise of Country Garden, which can enjoy collaborative advantages and relatively low initial investment and construction costs; Thirdly, Fengyue Hotel and Resort already have rich experience in vacation hotel management (otherwise I wouldn't have wanted to invest in Fengyi before), and they have also cooperated with Meinuo Hotel, which means they are now involved in the luxury, high-end, and boutique vacation fields, and should be able to empower each other.

Jiuchong Hu Fengyi Hotel

Actually, after I've been so successful myself, my inner thoughts are to prioritize investing in Fengyi Yuejian Li. After all, the positioning of boutique vacation is more suitable for the third tier city where I am located, and it is more in line with my own property situation in terms of franchise threshold. However, I also want to see what everyone thinks about Fengyi Yuejian Li, whether it's good or bad. I hope you can give me some opinions~