Zhangjiajie is known as the 'Pandora's planet right in front of us'. Li Bai's dream place of "going back to Wulingyuan National Scenic Spot after success". This is a natural world created by divine craftsmanship, and it also gathers countless people's observations and reflections on life.

Zhangjiajie is rich in natural resources, with rare flowers and grasses such as pigeon flowers, Eucommia ulmoides, ginkgo, and yew. Rare animals include the national treasure baby fish and the mountain king macaque These creatures bring happiness and natural beauty to people. All of this beauty should not only be experienced by the viewers in Zhangjiajie, but also transmitted and disseminated by the people who have come here, so that the city's story can be known and spread to more people.

The "Zhangjiajie Story" cultural and creative space store, created by the original design team of Da Dao Creation - Story Culture, has broken the current situation of Zhangjiajie's cultural market without story creative IP. It is the first original IP story composite experience store in Zhangjiajie that integrates story culture, urban cultural and creative, natural scenery and other elements. It is another brand new "cultural business card" of Zhangjiajie.

Dadao Creation - a story culture brand, with the aim of "making cities have no difficult stories to tell", committed to using IP to tell local cultural stories and empower the local culture, tourism, local specialties, etc. with IP.

Integrating Eastern wisdom with Chinese craftsmanship to create a better life

As a cultural and creative company specializing in Chinese craftsmanship and original design, Dadao Creation adheres to drawing inspiration and nutrition from traditional Chinese culture, using Chinese intangible cultural heritage techniques, traditional crafts, and new craft materials to present Chinese characters, Chinese allusions, Chinese landscapes, Chinese patterns, etc. While expressing Eastern aesthetics and cultural heritage, it focuses on practical functions in daily life, aiming to integrate the inheritance of Chinese culture into modern lifestyles and present a series of works with exquisite Chinese craftsmanship and Eastern aesthetics to the public. After years of cooperation with the Palace Museum's cultural and creative industry, Da Dao Creation has released a variety of highly anticipated and unique palace style cultural and creative works.

(Daodao Creation China Box and Fuluyu Series Jewelry)

Story Culture: Spreading the Charm and Charm of Zhangjiajie Further

(Lucky Generals to Series: Inspired by the Zombie Images in Xiangxi Folk Customs)

Da Dao Zao - Story Culture Brand has an inseparable fate and affection with Zhangjiajie, a place of outstanding people and land. The brand has delved deeply into the cultural history and natural scenery of Zhangjiajie, imbuing its unique natural scenery, ethnic customs, and Hunan culture with new connotations through the expression of modern craftsmanship aesthetics. From the lucky general to the blessing salamander and happy monkey series, to the Jiwa Xiwa, Xilankapu, and Shanshui Silver Jewelry series From handmade dolls, home decor, creative accessories and other local specialty living utensils, to various cultural and creative upgraded products such as local specialties and customized gift boxes, Zhangjiajie IP is extended in cultural and creative industries to make cultural and creative products practical. The core cultural and creative products of the story series are created to interpret Zhangjiajie's cultural customs, tell the story of Zhangjiajie, and bring the story of Zhangjiajie home.

(Xilan Kapu Series: Originating from the unique weaving techniques of the Tujia ethnic group)

Every tangible object touched carries the praise of Zhangjiajie and the joy of sharing it with the public with utmost sincerity by the Story Culture brand, a creation of the Great Way. Through them, let the artistic flower of Zhangjiajie bloom in front of everyone who comes here.

(Happy Monkey Series: Inspired by the Mountain King Macaque)

Affected by the epidemic, although various industries have been impacted to varying degrees, in the post epidemic era, the epidemic has accelerated the innovative development of the cultural tourism integration industry. After such a round of reshuffling, the trend of cultural integration and daily consumption has become more apparent. Da Dao Creation - Story Culture Brand As a cultural and tourism creative brand, it is based on continuous accumulation and innovation. For the research and development of each city's story IP series products, they are not just regarded as cultural and tourism consumer goods and souvenirs. Each item is a cultural inheritance and output, and each item is an artistic creation. At the same time, cultural and creative industries empower local specialties, comprehensive tourism, cultural activities, etc., and continuously explore the industrialization of cultural and creative industries, so that cultural creativity can promote the development of local economy and culture.

With the upgrading of consumption and the arrival of the information age, under the wave of new cultural and creative industries and new consumption, the Future Avenue Creation - Story Culture Brand will combine trends and continue to be rooted in the telling of urban stories. With sincere craftsmanship and ultimate craftsmanship, it will deeply cultivate the innovation and inheritance of urban cultural and natural scenery, making urban stories and their cultural and creative derivatives more rich and full, telling urban stories well, and making cities have no difficult stories to tell.